A great way to know if someone is worth meeting, is to have a set of what I call K. It’s a good idea to know right off the bat whether you and your potential online date share the same relationship goals.

This is one of the first things you want to clarify outside of whether or not they are single.

Best of all, there were hundreds of online dating sites waiting for me to sign on. I didn’t want to throw myself back into the dating pool. I wasn’t interested in meeting dozens of single men.

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The answers are limitless and what you get is an opportunity to imagine what life may be like to live with the things he can’t live without.

Are you really interested in competing with his season tickets during his favourite sports season, or dealing with his heavy metal music play list before he goes to bed every night?

We’re drawn to photos over text, because we can process that visual information and make inferences more quickly.

If you use Pinterest, which puts all its emphasis on photos, you already know the power of an image.

Online retailers like Banana Republic and Zappos showcase photos of their products for good reason. With this in mind, think about the photos you’ve uploaded. Or do you look absolutely stunning – showing a little skin, wearing fresh makeup, looking happy?

Chances are extremely good that few people will click through your profile.

Between the time I started online dating and now, I’ve discovered exactly how dating websites work.

I’ve tracked and analyzed data, spoken to computer scientists and figured out what makes certain profiles successful.

It may seem like online dating is straightforward, but what’s happening behind the scenes – and your screen ­– can be confusing and can often produce bizarre results.