This is one of the methods Ok Cupid is using to advertise its site.What is it about "private" that Ok Cupid doesn't understand?

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The site uses your responses – and a math-based matching system – to pair you with compatible dates, promising a high accuracy rate as long as you know what you want and are honest about it. Ok Cupid was founded by Chris Coyne, Sam Yagan, Max Krohn, and Christian Rudder, four men with impressive resumes.

In addition to Ok Cupid, Coyne oversaw the development of The and Spark Notes.com, two hugely popular websites that have received accolades from publications like The New York Times, The Wall Street Journal, USA Today, and Newsweek.

Yagan was also involved with The Spark.com, as well as Meta Machine, Inc., Delias, Corp., and Barnes & Noble, Inc.

Krohn and Rudder were responsible for two of the most important parts of Ok Cupid:the OK Web Server and the Ok Trends blog. Ok creates a unique dating environment by putting heavy emphases on member participation.

Users can choose to make their profile viewable only to other Ok Cupid members who are signed in, and to block or hide users they don’t want to see or contact.

If you don’t want to appear on someone else’s Visitors list when you view their profile, you can choose to browse anonymously.

And if you gave an answer they weren’t looking for, your answer appears in pink.

If there’s no hope whatsoever, the tab will say “Y’all Have Issues” instead. Test,” and “The Lover Style Profile Test.” Tests don’t affect your match percentages around the site, but they’re still a distinctive and entertaining way to get to know potential dates.

However, if you do select the anonymous option, you won’t be able to see recent visitors to your profile and your Visitors list will be purged.