Because it just isn’t a real relationship until you’re sat opposite each other, drinking lattes.(And I’d always recommend a coffee date – you can always excuse yourself if the going isn’t great, and you don’t spend oodles of cash on expensive dinners with duds).

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You can ‘get to know’ someone from behind the safety of a screen.

But a recent study by the University of South Florida suggests that – while a short period of messaging is fine – we actually shouldn’t wait too long to arrange a meeting.

Their first date was within that all-important window, of course (although he didn’t realise it at the time).

Ramirez explained that it’s the point when “impressions and idealisations are at that peak, the most positive level that they'll be prior to meeting face to face.” Of course, there are many reasons to delay meeting a potential match.

Baldly, without meeting someone, there’s only so much information you can glean about them – knowing someone’s taste in films, music, food does not a personality make. There’s a danger of idealising them and imagining your future together before you’ve exchanged a single smile.

What’s more, you have no way of telling which bits of information are true.Thankfully, the window isn’t too terrifying (no one is saying that you have to slurp coffee in the first 24 hours).No, according to American researchers, the tipping point comes between 17 and 23 days after the first message is sent.Those 17 to 23 days of messages are just the first chapter in your story. The Big Short, the film adaptation of Michael Lewis' book of the same name about the causes of the financial crisis, opens in UK cinemas this weekend.How will the story stack up against the greatest films about business?What’s more, a study by dating site e Harmony, estimated that seven in ten couples will have done so by 2040 – with 55 to 64-year-olds experiencing the biggest boom (an expected 30 per cent rise between 20).