When asked about the guys she tends to encounter, the married mother of two told us, “Some of the guys pretend to be different people. That bubble is never broken,” says psychotherapist Michael Aaron. Lovely London told us, “Some of the guys are 40-something, 50-something and they’ve never had sex. I think it’s difficult for them to go out and get a girlfriend."Stacy says, “I think some of these guys are drawn into the digital relationship because they don’t feel comfortable with themselves. This way, they get to.”“Anonymity liberates people,” says Stefan.

“It allows them to explore certain sides of themselves that they haven’t yet explored or haven’t felt comfortable exploring in real-life relationships.”In London’s experience, a lot of the guys logging on are looking to explore their kinky side, specifically. There’s a real array of sexual things that I think are misinterpreted by society. I get anxiety around people, but online I feel completely free.”Some research conducted by Marta Meana and Esther Perel, a New York-based couples therapist, might point to what motivates the women in these exchanges, apart from the money.

You get to live in a fantasy world,” Stefan adds.“Lovely London” signed up around six months ago to help pay off some debt.

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We felt the future of adult entertainment wasn’t really about the content, but about the relationship and the intimacy you can share with someone over the Internet.

That’s what people would pay for.”He appears to be on to something.

He told the Huffington Post, “Most men (except black men) are unlikely to initiate contact with black women.”So what is a good recipe for success on Mygirlfund?

What does it take to be a truly great virtual girlfriend?

Since the launch, more than 10,000 women have signed up for the site.

According to a report put together by Business Insider, some full-time users can earn up to ,000 a year on Mygirlfund.

There, guys can “connect one on one” with real women.

In exchange for their flirtatious services, the girls are able to pocket some extra cash.

“I have come to realize that every guy is different,” Lovely London says. In the world of love and sex, generalities don’t always hold up.